Detailed Targeting | Senior/Home Care

  • Recently Moved
  • Retirement planning
  • Health (health & medical)
  • Health & wellness (personal care)
  • Retirement age (careers)
  • New mover
  • Retirement
  • Retirement Planning
  • Retirement Planning

self reported audiences:

  • Same Household Caregivers
  • Caregiver in HH
  • Caregiver age 18-29
  • Caregiver age 30-39
  • Caregiver age 40-49
  • Caregiver age 50-59
  • Caregiver age 60-69
  • Caregiver age 70-79
  • Caregivee’s are the person receiving the care:
  • Caregivee age 55-59
  • Caregivee age 60-69
  • Caregivee age 70-79
  • Caregivee age 80-89
  • Caregivee age 90 plus
  • Caregivee household income less than $50k
  • Caregivee household income greater than $1million
  • Caregivee household income $100k-199k
  • Caregivee household income $200k-499k
  • Caregivee Household income $50k-99k
  • Caregivee household income $500k-999k
  • Aunt/Uncle caregivers (caregivers of an individual who is their aunt or uncle)
  • Grandparent caregivers (caregiver of an individual who is their grandparent)
  • Parent caregiver (caregiver of an individual who is their parent)
  • Sibling caregiver (caregiver of an individual who is their sibling)
  • Spouse caregiver (caregiver of an individual who is their spouse)
  • Chronic pain propensity caregivers
  • Caregivers of individuals likely to receive a flu vaccine
  • Caregivers of individuals with chronically poor health
  • Caregivers of individuals with smoker
  • Difficulty with personal care caregivers (caregivers of individuals who have difficulty getting dressed or bathing)
  • Frequent doctor visits caregivers (caregivers of individuals who have had 10 or more doctor visits in the past 12 months)
  • Same household caregivers
  • Caregiver in Household (This segment contains adult children whose elderly parents currently live with them)
  • People who have suffered from a stroke
  • People who have suffered from any type of heart condition
  • People who suffer from arthritis
  • People who have High cholesterol
  • People who suffer from Angina
  • People who suffer from Asthma
  • People who suffer from COPD