- In market for a mortgage broker
- Planning to refinance mortgage
- In market for mortgage
- In market for mortgage
- Those who are interested in mortgages
- Those highly likely to be mortgage refinancers
- Those who have the realtor.com app installed on their phone
- Those interested in home improvements
- People who are looking to purchase their first home
- Home improvement- heavy credit/debit buyer
- Those who are in market for a real estate broker or agent to assist them
- Movers: individuals who are in market to move and are researching moving companies
- Pre-movers: individuals who are considering a move and are researching real estate listings from Zillow, Trulia, or Realtor.com
